The European electric vehicle (EV) market now accounts for nearly 16% of total vehicle sales, but Serbia continues to adopt EVs at a slower pace, panelists noted at the OIE SRBIJA 2025 conference. In addition, the results are also useful to manufacturers of electric vehicles to find out which particular features are most attractive to potential. The average age of participants who do not intend to purchase an EHV is 38. 96 years, than those who intend to buy such a vehicle, at 40. Positive societal image of EHVs. In this paper we analyzed current framework characteristic for the Republic of Serbia, which has almost negligible share of registered EVs (0. It draws upon socio-demographic characteristics, social influence, environmental concerns, and policy measures to gain a nuanced understanding of the complexities of adopting. Serbia is resuming its electric vehicle subsidy program, which was interrupted in August 2025. The scheme will not only support passenger cars but also mopeds, motorcycles, three-wheelers, quad bikes, and delivery vans. However, the budget remains modest, at approximately €1.